Canning Duelists

As I drink my can of Brisk iced tea, I can't help but compare it to my favorite soda, Dr. Pepper. The designs of both cans, in particular, hold multitudes of differences even though both are just cans.

Brisk(Lipton): Lipton takes a very new age approach with their can, using abstraction to make a scene. None of the objects, with the exception of perhaps one tree, have any solid form. The mountains are created with sharp edges while rolling planes cover the ground of the can. All the while the lemon on the logo tends to act strangely as the moon, as opposed to a sun. The can's blue tones are accented by yellow which may be intended to have a mellow effect but still have a flavor.

Dr. Pepper: This can, on the other hand, takes a very solid approach with their design. The can is much less vibrant and almost at a standstill. Their approach is not as complex and even less new age as their design has been around for ages and the can has changed little. The deep pools of red make the can very well known and easily recognized, which is likely a good reason not to change the design. The can's focal point is the logo, perhaps pulling people in to the familiarity of it all and remind them of the 23 different flavors in every can.